{"id":6048,"date":"2021-04-28T11:38:47","date_gmt":"2021-04-28T16:38:47","guid":{"rendered":"https:\/\/crewtivos.com\/?p=6048"},"modified":"2026-01-26T08:00:43","modified_gmt":"2026-01-26T13:00:43","slug":"crea-tu-customer-journey","status":"publish","type":"post","link":"https:\/\/crewtivos.com\/blog\/crea-tu-customer-journey\/","title":{"rendered":"Crea tu propio Customer Jorney + plantilla"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6048\" class=\"elementor elementor-6048\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24414848 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24414848\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dfc2e78\" data-id=\"1dfc2e78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2810d730 elementor-widget elementor-widget-text-editor\" data-id=\"2810d730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Te lo juro hay miles y miles de customer journey maps en la web, y es que, de acuerdo a cada negocio deber\u00eda haber un mapa de recorrido de cliente, pero \u00bfPor donde empezar? \u00bfC\u00f3mo empezar?<\/p><p>Si es primera vez que creas tu propio customer Journey te lo dejo simplicado y al estilo crewtivos en este blog.<\/p><p>Lo m\u00e1s importante es que lo tengas, lo uses, y se cumpla exitosamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6d8620 elementor-widget elementor-widget-heading\" data-id=\"7d6d8620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es lo primero que debo hacer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264a26f6 elementor-widget elementor-widget-text-editor\" data-id=\"264a26f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La idea del customer Journey es que conectes las emociones con lo estrat\u00e9gico, te explico, en cada paso que da tu cliente durante el recorrido de compra, siente cosas, tiene necesidades, tienes preguntas puntuales, y la idea es que sepas responderla, y que puedas satisfacer sus necesidades.<\/p><p>Antes de iniciar un customer journey debes conocer muy bien a tu cliente y establecer tu cliente ideal, si a\u00fan no lo has hecho, puedes ver nuestro blog de\u00a0<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: rem;\" href=\"https:\/\/crewtivos.com\/blog\/estrategias-para-conocer-a-tu-cliente-ideal\/\" target=\"_blank\" rel=\"noopener\">estrategias para conocer a tu cliente ideal<\/a>\u00a0y\u00a0<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: rem;\" href=\"https:\/\/crewtivos.com\/blog\/como-crear-mi-buyer-persona\/\" target=\"_blank\" rel=\"noopener\">\u00bfc\u00f3mo crear mi propio buyer persona?.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e0045c elementor-widget elementor-widget-heading\" data-id=\"30e0045c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 debo crear mi propio customer journey map?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf46ba7 elementor-widget elementor-widget-text-editor\" data-id=\"3bf46ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este mapa unifica tu estrategia de atenci\u00f3n al cliente, con ventas y mercadeo, lo que hace que tu estrategia sea mega poderosa, tambi\u00e9n te permite saber en que aspectos se est\u00e1n quedando tus clientes y por lo tanto tambi\u00e9n saber que esta siendo exitoso y que est\u00e1 fallando.<br \/><br \/>Recordemos que el an\u00e1lisis es sumamente importante en tu negocio, as\u00ed como la planificaci\u00f3n estrat\u00e9gica, por lo que el customer journey te permite planificar, automatiza y medir tu estrategia y proceso de atenci\u00f3n al cliente y ventas de una manera exitosa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3f2e64 elementor-widget elementor-widget-heading\" data-id=\"1c3f2e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mapa base de un customer journey.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb65e9 elementor-widget elementor-widget-image\" data-id=\"3bb65e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-1024x576.png\" class=\"attachment-large size-large wp-image-6459\" alt=\"Customer journey - crewtivos\" srcset=\"https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-1024x576.png 1024w, https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-300x169.png 300w, https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-768x432.png 768w, https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-1536x864.png 1536w, https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d9fc8 elementor-widget elementor-widget-text-editor\" data-id=\"b2d9fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como vez en cada paso que da el cliente que pasa de ser un extra\u00f1o hasta un evangelizador, hay acciones que podemos realizar para poder acompa\u00f1arlo y llevarlo desde el punto \u00abExtra\u00f1o\u00bb al punto \u00abEvangelizador\u00bb<br \/><br \/>Nota importante: \u00bfves por alg\u00fan lado la acci\u00f3n de vender? no est\u00e1, porque la venta es un proceso de acompa\u00f1amiento, de comunicaci\u00f3n y de atenci\u00f3n, desde que la persona es un extra\u00f1o hasta que se convierte en un evangelizador est\u00e1s vendiendo, solo que no de manera molesta, sino acompa\u00f1ado en todo el proceso al cliente para que como acciones finales, compra, se fidelice y nos recomiende.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784d71d8 elementor-widget elementor-widget-heading\" data-id=\"784d71d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Es importante entender al cliente al crear tu propio customer journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a4806 elementor-widget elementor-widget-image\" data-id=\"c1a4806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-6070\" alt=\"Customer journey preguntas - crewtivos\" srcset=\"https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-1-1024x576.jpg 1024w, https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-1-300x169.jpg 300w, https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-1-768x432.jpg 768w, https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-1-1536x864.jpg 1536w, https:\/\/crewtivos.com\/blog\/wp-content\/uploads\/2021\/04\/Customer-journey-crewtivos-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b572e6 elementor-widget elementor-widget-text-editor\" data-id=\"44b572e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En cada etapa del cliente responde las preguntas que te har\u00e1n entender mejor c\u00f3mo solucionar su problema:<\/p><p>\ud83d\udc49 \u00bfQu\u00e9 est\u00e1 pensando o sintiendo?<br \/>\ud83d\udc49 \u00bfQu\u00e9 necesita?<br \/>\ud83d\udc49 \u00bfC\u00f3mo ayudas t\u00fa a solucionar su problema?<br \/>\ud83d\udc49 \u00bfCu\u00e1l es la acci\u00f3n que debe hacer el cliente?<br \/>\ud83d\udc49 \u00bfC\u00f3mo lo est\u00e1s acompa\u00f1ando?<\/p><p>Determina en cada etapa quien es el responsable, que procesos se pueden automatizar, cu\u00e1l es el reto que debes cumplir y ser\u00eda un adicional excelente pensar las posibles crisis que se pueden generar y c\u00f3mo se debe actuar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d67e91 elementor-widget elementor-widget-heading\" data-id=\"70d67e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tu propio customer journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48052bd4 elementor-widget elementor-widget-text-editor\" data-id=\"48052bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para ayudarte con tu customer journey, hemos hecho este modelo en canva, para que puedas editarlo, eliminarle o agregarlo lo que hagas en tu negocio.<\/p><p>Tambi\u00e9n podr\u00e1s responder las preguntas de cada etapa seg\u00fan tu negocio, solo debes ir a este link:<br \/><a href=\"https:\/\/www.canva.com\/design\/DAEmMuQD82k\/share\/preview?token=jUfAGHl2Wl2E90xXB584Ew&amp;role=EDITOR&amp;utm_content=DAEmMuQD82k&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=sharebutton\">Plantilla de customer journey en canva<\/a>\u00a0y hacerle copia para que se quede en tus dise\u00f1os.<\/p><p>Espero que esta informaci\u00f3n te ayude a elevar tu negocio.<\/p><p>Un abrazo en la distancia.<\/p><p>Noriko.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si es primera vez que creas tu propio customer Journey te lo dejo simplicado y al estilo crewtivos en este blog.<\/p>\n","protected":false},"author":8,"featured_media":6079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[77,98],"tags":[76,88],"class_list":["post-6048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atencion-al-cliente","category-marketing-digital","tag-atencion-al-cliente","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crea tu propio Customer Jorney + plantilla - Crewtivos<\/title>\n<meta name=\"description\" content=\"Te explicamos todo para crear tu propio customer journey y una plantilla en canva para que hagas tu propio mapa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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