{"id":5124,"date":"2021-03-04T07:41:01","date_gmt":"2021-03-04T12:41:01","guid":{"rendered":"https:\/\/crewtivos.com\/?p=5124"},"modified":"2025-10-31T01:49:33","modified_gmt":"2025-10-31T06:49:33","slug":"5-factores-para-tener-un-canal-de-e-commerce-exitoso","status":"publish","type":"post","link":"https:\/\/crewtivos.com\/blog\/5-factores-para-tener-un-canal-de-e-commerce-exitoso\/","title":{"rendered":"5 factores para tener una tienda online exitosa"},"content":{"rendered":"\t\t
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La pandemia puso en bandeja de plata los\u00a0e-commerce<\/a>\u00a0para todos los comerciantes alrededor del mundo, los e-commerce aumentar\u00e1n en un 60% producto de la pandemia y definitivamente es un opci\u00f3n que debes considerar, pero hay factores que tomar en cuenta para tener un canal de e-commerce exitoso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00bfPor qu\u00e9 me recomiendan un e-commerce?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udc49<\/span>\u00a0<\/span>No necesitas una tienda f\u00edsica para vender.<\/p>

\ud83d\udc49<\/span>\u00a0<\/span>Puedes vender 24\/7 sin necesidad de que una persona atienda en el proceso de venta.\u00a0<\/p>

\ud83d\udc49<\/span>\u00a0<\/span>Si tienes tienda f\u00edsica, es un canal que incrementa tus ventas de forma automatizada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00bfQue debo tomar en cuenta?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udc49<\/span>\u00a0<\/span>Aunque todo esta automatizado, siempre debes estar atent@ que todo marche bien en tu tienda.<\/p>

\ud83d\udc49 Debes tomar en cuenta para tu presupuesto, costos de hosting, dominio, mensualidad o anualidad de la plataforma de CMS o SaaS (donde realizas tu e-commerce) y porcentajes de comisi\u00f3n por ventas que cobran.

\ud83d\udc49 Puedes escoger hacer tu tienda en un CMS (Sistema de Gesti\u00f3n de Contenido) como WordPress que es m\u00e1s extenso en cuanto a configuraci\u00f3n, pero tambi\u00e9n en cuanto a propiedad y personalizaci\u00f3n sin altos costos.

\ud83d\udc49\u00a0O puedes escoger un SaaS (Software de servicio) como Shopify, donde ya el software tiene las configuraciones necesarias para el funcionamiento de la tienda y solo tienes que a\u00f1adir una que otra personalizaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5 factores para tener un canal de e-commerce exitoso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1\ufe0f\u20e3 Entender que es un canal de ventas, que se debe construir desde las directrices de la empresa, siguiendo el manual de marca, el\u00a0e-commerce<\/a>\u00a0es un canal de ventas y todo se debe programar en base a eso.\u00a0<\/p>

2\ufe0f\u20e3 La experiencia del usuario debe ser dise\u00f1ada correctamente, tanto desde el punto de vista de atenci\u00f3n al cliente c\u00f3mo de navegaci\u00f3n, mantenlo simple y sencillo. Nadie quiere procesos largos en su compra.<\/p>

3\ufe0f\u20e3 La log\u00edstica y la atenci\u00f3n al cliente debe ser de 1 a 1, debe ser una experiencia incre\u00edble para el usuario \u00abfactor wow\u00bb.<\/p>

4\ufe0f\u20e3 Es importante que tengas integrado Google Ads y Facebook Ads para tus pautas digitales.<\/p>

5\ufe0f\u20e3 Debes integrar todos tus canales con el e-commerce: redes sociales, whatsapp, email marketing.<\/p>

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CMS o SaaS que puedes usar para crear tu e-commerce.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udc49 WordPress, es un CMS que puedes usar con un constructor visual como Elementor o Divi y con el pluggin de <\/span>woocommerce ya tienes tu e-commerce. Tambi\u00e9n te recomendamos agregar un pluggin de carritos abandonados.<\/span><\/p>\n

Necesitas contratar un hosting, nosotros usamos <\/span>ScalaHosting<\/a> <\/span>y desde ah\u00ed hacemos todo.<\/p>\n

\ud83d\udc49 Shopify<\/a>, es un SaaS que tiene la mayor\u00eda de las funciones ya configuradas y automatizadas, tiene planes desde $25 y es super f\u00e1cil de manejar y administrar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Otros CMS o Saas que puedes usar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udc49\u00a0Wix<\/a>, es una plataforma f\u00e1cil de usar pero no posiciona bien, por lo que se recomienda solo para emprender.<\/p>

\ud83d\udc49\u00a0Magento<\/a>,\u00a0es una plataforma bien compleja que hay que saber administrar para darle un buen uso.<\/p>

\ud83d\udc49\u00a0<\/a>Squarespace<\/a>, al igual que magento es compleja, pero visualmente muy atractiva. El cargo por transacci\u00f3n es de 3%, un 1% m\u00e1s que shopify.<\/p>

\ud83d\udc49\u00a0<\/a>Prestashop<\/a>, lo\u00a0m\u00e1s favorable de la plataforma es que es f\u00e1cil de manejar y da mucha data de lo que hace el usuario en la p\u00e1gina.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00bfTodo listo para empezar tu e-commerce?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Te deseamos todo el \u00e9xito con tu e-commerce, si tienes alguna duda puedes escribirnos para ayudarte y si quieres iniciar con tu tienda en Shopify, te regalamos una sesi\u00f3n de media hora para que lo logres con nuestro acompa\u00f1amiento,\u00a0agenda tu asesor\u00eda de 30 minutos con nosotros gratis<\/a>\u00a0y define si necesitas un CMS (Sistema de Gesti\u00f3n de Contenido) como WordPress o un SaaS (Software de servicio) como\u00a0Shopify<\/a>.<\/p>

Un abrazo en la distancia.<\/p>

Noriko.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Recomendaciones para tener un e-commerce exitoso.<\/p>\n","protected":false},"author":8,"featured_media":5130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[70,91],"tags":[69,88,74,90,97,84],"class_list":["post-5124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pagina-web","category-shopify","tag-e-commerce","tag-marketing-digital","tag-pagina-web","tag-shopify","tag-tienda-online","tag-wordpress"],"yoast_head":"\n5 factores para tener un canal de e-commerce exitoso<\/title>\n<meta name=\"description\" content=\"Tener tu e-commerce, puede ser muy f\u00e1cil, ac\u00e1 te preparamos 5 factores para tener un canal de e-commerce exitoso y las mejores opciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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